Abstract:
The role of CEOs in influencing employee motivation and overall organizational performance is highly significant. In parastatal businesses and state-owned enterprises in Zimbabwe, the effectiveness of the CEO's persona on employee motivation has not been fully explored. Therefore, this study aimed to evaluate the effectiveness of the CEO's persona on employee motivation in parastatal businesses and state-owned enterprises in Zimbabwe. The study employed a mixed-methods approach that involved collecting quantitative and qualitative data through a survey questionnaire and semi-structured interviews, respectively. The quantitative data were analysed using descriptive statistics, while the qualitative data were analysed thematically. The results indicate that the CEO's leadership style, involvement, inspiration, and communication style have a significant impact on employee motivation. Specifically, employees who perceived the CEO's leadership style positively were more motivated, satisfied with their jobs, and committed to their organization. Moreover, the CEO's involvement in employee development and communication style was found to improve employee motivation and organizational performance. The study recommends that CEOs in parastatal businesses and state-owned enterprises should focus on improving their leadership, inspiration, involvement, and communication skills to enhance employee motivation and overall organizational performance.
