Abstract:
This study was about assessment of corporate social responsibility and financial performance on companies listed on the Zimbabwe Stock Exchange using Innscor Africa Plc as a case study. The literature review identified gaps from existing studies and discovered the major concepts and theories underpinning the study through theoretical and empirical review by other researchers. Qualitative and quantitative methods were used as the research philosophy. The data collection instruments which were used in this study were questionnaires and interviews so as to collect data. The target population for the study was respondents which comprised of 68 respondents which comprised of investment managers , accountants,human resources, external stakeholders and employees. The sample size was arrived by using the purposive sampling method. Statistical Package for Social Sciences was used to analyze data and was presented using tables, graphs and pie charts.
The aim of the study was to asses the effectiveness of implementing corporate social responsibility at Innscor Africa Limited and it was concluded that corporate social responsibility enhances customer attraction and improved sales which in turn leads to more profitability. The study also aimed at examining the challenges faced in implementing corporate social responsibility and it was concluded that lack of experience in executing corporate social responsibility is a drawback. Another aim of the study was to determine the measures that can be adopted to improve corporate social responsibility and a conclusion stated that change management should be institutionalized to enhance acceptance by employees thereby reducing resistance to change. Lastly the establishment of a relationship between corporate social responsibility and financial performance found a positive correlation with financial performance. Conclusions were drawn from the research and recommendations were made in this research.
