Abstract:
This paper seeks to examine how the Shona traditional society conceptualised beauty; drawing
from the meaning and content of the Shona proverb, suggesting that traditional society
emphasised beauty as holistic to include such elements as moral uprightness and humility as the
markers of inner beauty. While physical or outer beauty was appreciated, looking for it as the sole
desirable quality as done in the modern beauty pageants misses the core of the way the
traditional Shona society conceptualised it. Relying on philosophical debate between the
universalist and particularistic schools on the nature and content of African philosophy, and the
analyses of the influence of Platonism and Cartesianism on discourses on beauty, we seek to
argue for an ethnoaesthetic philosophy through which value systems can be evaluated to enhance
cross-cultural understanding. Furthermore, this paper is motivated by the contention that the aesthetic sense of the Shona
people was tied to the wider network of their social, economic, political and spiritual realms that
defined their self-understanding. In this sense, beauty and its conceptualisation remain tied to a
system of values that continues to inform the Shona people's identity. Hence, by quarrying into
the Shona language (particularly the proverb), we call for the decolonisation of the way Africa
conceptualises reality, a theme which runs across the vast array of African Studies.
